SEO Guide Pt 0. Intro.

Introducing The SEO Guide.

This free SEO guide is designed to give you best practice advice on how to optimise your site for search engines.

Rumour and speculation dominate so many aspects of SEO. These myths and mystery have managed to taint the reputation of the search marketing industry, giving the impression that it’s worthless. This is a great shame.

I used to think SEO was worthless; something bolted on to a site when it went live, but I’ve since learned that there’s far more to it.

Those who know me will pay testament to my cynicism, but I can’t stress enough how misunderstood SEO is.

Used well, SEO can seriously improve your site’s performance in search rankings, and subsequently boost your site traffic (and sales) to great effect.

I am going to cover the basics of SEO. It should be all of what you need to know, and is all based on fact and research (gathered since starting work at QueryClick). Unlike many other SEO guides, none of this advice is based on speculation or hearsay.


Part 1 is split in to 4 sections:

  1. 10% of the SEO mix. Technical SEO

    Site access, page speed, visibility and content duplication.

  2. 35% of the SEO mix. On Page SEO

    Keyphrase balance, code tags, page elements and retention.

  3. 55% of the SEO mix. Link Building

    Inbound links, link relevance and social media.

  4. Other Elements

    A few other things to bear in mind while optimising for search.

Before We Get Too Deep...

There are a couple of things worth mentioning at this stage.

What Is Search Engine Optimisation (SEO)?

SEO is the process of improving your website’s visits from the (non-paid) search result pages (SERPs).

Why Google?

Google currently has the majority market share (~90% of searches in the UK as of June 2012).

Bear in mind, that there are a few countries where Google doesn’t have such a big market share. China (, Russia (, and South Korea ( are notable instances.

Something To Remember Throughout This Guide

Google’s mission is to provide search results with a focus on convenience and relevance. This is the key to their success. Any rumours that would make things less convenient or less relevant (and subsequently affect their market share) can probably be safely ignored.

SEO Guide Pt 1. Sect a.

Technical SEO

Make sure Google can see and crawl your site.

Make sure your pages load fast.

Make sure you are not duplicating content.

SEO Guide Pt 1. Sect b.

On Page SEO

Within the page code.

Within the page copy.

SEO Guide Pt 1. Sect d.

Other Elements

There are a number of other elements worth mentioning which perhaps don't quite fit in to the above three sections.

SEO Guide   Outro.

Part 2 is coming soon...

Covering enhanced Google results including Google Places (now G+ Local), Google Shopping, Google Videos, Google Images and Google News. I’ll also look at using microdata, attributing authors and social media, plus possibly some advanced link building techniques.

Tell me when part 2 is available:

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Created by:

Plain Simple SEO

In collaboration with:

QueryClick Search Engine Marketing